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It is a noble consideration considering how producers of commodities such as coffee in developing countries have suffered at the expense of large multinational corporates. The doctor is guided by the Rastafarian faith and belief in equality and wants more equitable "fair trade" conditions for producers in developing countries. Most important of all, are the farmers who have worked over the past decades to preserve the plant from extinction.
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These include the credits for the university which has supported the research over the past years. The scientist has made considerations about the intellectual property rights surrounding the landrace cannabis. Companies and individuals are already knocking on his door, drawn by the savoury aroma of ganja, he says. There has already been a response to his marketing in the growing cannabis market. He suggests Jamaica take the lead in establishing a geographical indicator for its home-grown cannabis "just like Champagne in France." "Jamaica's reputation was basically built on these plants." "There is a nostalgia value that could be added based on marketing applications," Emanuel says. The marketing material refers to a "pure" and ancient herb, used by Bob Marley - a seductive pitch to cannabis lovers in countries and regions that have legalized its use, such as Canada and some US states. The scientist has also developed an entire marketing plan for the landrace cultivar. His research hasn't been just out of love for horticulture. It was not an effort in vain as he got the prize, he went out searching for, the precious seed. The doctor recalls taking a six-hour hike to find a Rastaman living on a mountain who "hadn't been really been in contact with the civilization in the last 40 years. The tales of his journey sound very much like tales of Indiana Jones in the search of earth’s lost treasures. His search led him to Guadeloupe, Trinidad and Dominica, in pursuit of Rastafarians living in the countryside and still cultivating what is left of these plants. The quest wasn’t easy: grains of landrace had spread to the four corners of the Caribbean over the years. The doctor himself is a lover of ganja himself which he does not smoke but rather consumes by means of vaporization or aromatherapy. In his lab where most of the work to recover the plant is undertaken, the magnificent images of Emperor Haile Selassie hang from the walls of his lab - an icon who is considered to be a Messiah in Rastafarian circles. His doctorate is in biology, with a speciality in horticulture and the adaptation of plants to climate. The 35-year-old from Dominique has grown cannabis since 2001, moving to Jamaica in 2007 to pursue his studies.